Concept Z Baitcasting Reel product image
Concept Z Baitcasting Reel product image
Concept Z Baitcasting Reel product image
Concept Z Baitcasting Reel product image

13 Fishing Reels | High-Performance Spinning & Casting Reels

★★★★★4.8· thousands of reviews

Our Concept Z is engineered for anglers who demand zero compromises on the water. Built with a lightweight magnesium frame and Japanese HAMAI precision cut gears, this 13 fishing reel delivers tournament-grade performance at retrieve speeds up to 35 inches per turn.

The 6-way centrifugal brake system gives you complete control whether you're pitching jigs or bombing long casts, while our Evolve D2 Drag System provides 20 pounds of consistent stopping power. We designed every component to eliminate flex and maximize sensitivity so you feel every tick on the line.

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Shop Concept ZView Reel
01
Lightweight magnesium frame and sideplates reduce fatigue during all-day fishing
02
Japanese HAMAI precision gears for smooth, reliable performance
03
6-way centrifugal brake system for precise cast control
04
Evolve D2 Drag System with 20 lb max drag
At a glance

What sets our reels apart

Lightweight magnesium frame and sideplates reduc
Japanese HAMAI precision gears for smooth, relia
6-way centrifugal brake system for precise cast
Evolve D2 Drag System with 20 lb max drag
8.1:1 gear ratio delivers 35 inches per turn
Ceramic SuperSpool for extended casting distance
Materials & Construction Standards
Product details

Materials & Construction Standards

We manufacture our reels using aircraft-grade materials selected for specific performance characteristics. Our premium models like the Concept Z feature magnesium frames that reduce weight by up to 30% compared to aluminum while maintaining superior rigidity.

Every component undergoes precision machining to tolerances measured in microns. The Japanese HAMAI gears found in our flagship reels are cut from solid brass using CNC processes that ensure perfect tooth engagement. We salt-spray test every drag washer configuration to verify consistent performance after extended saltwater exposure.

Gear Ratios & Retrieval Speeds
Sizing & fit

Gear Ratios & Retrieval Speeds

Choosing the Right Speed

We offer gear ratios from 5.4:1 through 8.3:1 across our reel lineup to match different fishing techniques. Lower ratios like 5.4:1 provide more cranking power for deep diving crankbaits and heavy spinnerbaits. Mid-range ratios around 6.2:1 to 7.3:1 deliver versatility for most bass fishing applications.

High-speed options above 8:1 excel when you need to quickly take up slack line or keep pace with fast-moving fish. The Origin TX at 6.2:1 balances power and speed for techniques from drop-shotting to topwater, while our 8.3:1 models let you burn swimbaits or rapidly reposition after a missed strike. Each ratio is engineered with specific handle lengths and counterbalancing to maintain comfortable ergonomics throughout the retrieve cycle.

Styling

Brake System Technology

Our centrifugal and magnetic brake systems give you precise control over spool speed during the cast. The 6-way centrifugal brakes found on our baitcasting reels use adjustable pins that create friction against the spool as it rotates, allowing you to dial in the perfect setting for different lure weights and wind conditions.

We position the brake adjustment externally on most models so you can make changes without removing the sideplate. Start with more braking force when learning or throwing into the wind, then reduce braking as your casting skills develop. The system automatically adjusts brake pressure based on spool speed, providing maximum braking at the start of the cast when backlashes most commonly occur.

Brake System Technology
Brake System Technology
Brake System Technology

Complete the look

Explore Our Premium Reel Technologies


Customer reviews

Rated 4.8 by verified buyers

4.8
★★★★★
Based on verified reviews
Read on Amazon →
Customer photo
Customer photo
“
Smoothest reel I've owned
I've been running the Concept Z for six months now and it still feels like it did out of the box. The brake system lets me throw weightless worms without any worry about backlash. I fish 40+ days a year and this reel has held up to everything I've thrown at it.
M
Marcus T.
Verified buyer
★★★★★
“
Origin TX handles big fish with ease
Landed my personal best redfish on the Origin TX last week and the drag never slipped or stuttered. The sealed system kept out all the sand from beach fishing. I love how light it feels on the rod but still has the backbone to stop a bull red in the current.
J
Jennifer K.
Verified buyer
★★★★★
“
Incredible value in the Creed X
I wasn't sure what to expect at this price point but the Creed X punches way above its weight. The carbon fiber drag is smooth and the aluminum body feels solid. I've caught everything from crappie to 5-pound bass and it handles all of it perfectly.
D
David R.
Verified buyer
★★★★★
“
Inception is my go-to for everything
This reel does it all. I throw jigs, crankbaits, and topwater on the same setup and just adjust the brake. The 7.3:1 ratio is the sweet spot for how I fish. After a full season it still casts as far as day one.
C
Chris M.
Verified buyer
★★★★★
“
Tournament-ready performance
I switched to the Prototype TX2 before this season and it's made a measurable difference in my results. The silent operation doesn't spook fish in clear water and the magnesium frame reduces fatigue when I'm making 500+ casts per day. Worth every penny.
B
Brian L.
Verified buyer
★★★★★
“
Best spinning reel for the money
My Origin TX has been on dozens of saltwater trips and shows zero corrosion. The bail closes positively every time and I've never had a bail spring failure like on other brands. The drag washers still feel smooth and consistent after landing probably 200 fish.
A
Amanda S.
Verified buyer
★★★★★

Good to know

13 Fishing Reel Questions

Your ideal gear ratio depends on your primary fishing techniques. Choose 5.4:1 to 6.2:1 for deep crankbaits, swimbaits, and situations requiring more cranking power. Mid-range ratios from 6.8:1 to 7.3:1 work well for general bass fishing with jigs, Texas rigs, and spinnerbaits.

High-speed ratios above 8:1 excel for techniques where you need to quickly take up line like frog fishing, flipping heavy cover, or burning reaction baits. We offer multiple gear ratios in most reel models so you can match the speed to your fishing style.

For recreational anglers fishing 20-30 days per year, we recommend a full service annually. Tournament anglers or guides fishing 100+ days should service reels every 6 months. Basic maintenance like rinsing after saltwater use and applying handle oil can be done at home after every few trips.

Watch for signs that service is needed sooner—grinding sounds, rough retrieval, or inconsistent drag performance. Our authorized service centers can rebuild the drag, clean and lubricate bearings, and replace worn components. Proper maintenance significantly extends reel lifespan.

Yes, our reels are designed to handle saltwater environments when properly maintained. Models like the Origin TX and Prototype TX2 feature sealed bearing systems and corrosion-resistant materials including stainless steel and anodized aluminum.

The key to saltwater longevity is rinsing with fresh water after each outing and periodic lubrication. Our Carbon Fiber drag systems resist water absorption better than felt drags. Many saltwater guides choose 13 Fishing reels for inshore and nearshore applications targeting redfish, snook, tarpon, and striped bass.

We stand behind our reels with a comprehensive warranty covering defects in materials and workmanship. The warranty protects against manufacturing defects but does not cover damage from misuse, accidents, or normal wear from fishing.

If you experience any issues with your reel, contact our customer service team with your proof of purchase. We'll evaluate the issue and either repair or replace the reel depending on the specific situation. Proper maintenance and care help ensure your reel performs for many seasons.

We maintain parts inventory for current and recently discontinued reel models. Common replacement parts like handles, drag knobs, spools, and internal components are available through our website or authorized dealers.

For older or discontinued models, parts availability varies. Contact our customer service team with your specific reel model and the part you need. We can check inventory and provide guidance on repair options. Many anglers also find our online parts diagrams helpful for identifying the exact components they need.

Our centrifugal brake systems use adjustable pins that create friction against the spool as it spins. The braking force automatically increases with spool speed, providing maximum control at the start of the cast when backlashes typically occur. You can adjust the number of active pins to fine-tune performance.

Magnetic brakes use adjustable magnets that create resistance without physical contact. They provide consistent braking throughout the cast and require less adjustment when switching lure weights. Both systems work effectively—centrifugal brakes offer more precision tuning while magnetic systems are often easier for beginners to dial in.

Start with more brake pressure than you think you need, then gradually reduce it as your casting improves. Practice with heavier lures (3/8 oz or more) before attempting lighter baits. Thumb the spool lightly throughout the cast and apply firm pressure as the lure hits the water.

Our 6-way centrifugal brake systems give you precise control. Begin with all six pins engaged, then remove one pin at a time as you develop muscle memory. Proper rod selection also matters—use rods matched to your lure weight range. With practice, you'll achieve longer casts with minimal braking.

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