Built to Break Rules.Not Records.
Welcome to the official 13 Fishing store. From the Concept A3 baitcaster to Fate Black rods and the legendary Black Betty on ice — every piece we build is engineered for anglers who refuse to fish like everyone else.
Signature 13 Fishing Gear
Six pillars of the lineup — the reels, rods and lures that put 13 Fishing on the map. Every product ships from Amazon with real reviews from real anglers.
13 Fishing Concept A3 Baitcast Reel
Beefed-up gearing, 22 lb drag and a bulletproof frame — the Concept A3 is our flagship power-fishing baitcaster.
13 Fishing Concept Z Baitcast Reel
The zero-bearing reel that changed the game. Concept Z delivers effortless casts with a design nobody else builds.
13 Fishing Fate Black Casting Rod
High-modulus Japanese Toray graphite blank with premium Fuji guides. The Fate Black is the rod that started a movement.
13 Fishing Omen Black Rod
A do-it-all workhorse in casting or spinning — the Omen Black is the rod anglers reach for when it has to work.
13 Fishing Black Betty Freefall Lure
The most iconic ice jig on the planet. Black Betty triggers strikes when nothing else will move a fish.
13 Fishing Tickle Stick Ice Rod
Ultra-sensitive solid carbon tip that shows every panfish nibble. The Tickle Stick is a hardwater cult classic.
The 13 Fishing Numbers
Since we started, one goal: build fishing gear that breaks the pattern. Here’s where we stand today.
How the 13 Fishing Reel Lineup Stacks Up
Not every reel is built for the same job. Here’s a quick-reference feature check across our flagship baitcasters so you can pick the right tool for your water.
| Feature | Concept A3 | Concept Z | Inception | Origin TX |
|---|---|---|---|---|
| Zero Bearing System | — | ✓ | — | — |
| 22 lb Bulldog Drag | ✓ | — | — | — |
| Aluminum Frame & Sideplate | ✓ | ✓ | ✓ | ✓ |
| Beetle Wing Sideplate Access | ✓ | ✓ | — | — |
| Saltwater-Ready Build | ✓ | — | — | ✓ |
| Entry-Friendly Price | — | — | ✓ | ✓ |
Why Anglers Choose 13 Fishing
We’re not the biggest brand in the tackle shop — and that’s the point. Here’s what we do differently for the anglers who ride with us.
Gear That Fishes Different
From the zero-bearing Concept Z to the Tickle Stick’s solid carbon tip, our engineering starts with a question nobody else is asking.
Freshwater to Hardwater Coverage
Baitcasters, spinning reels, casting rods, ice combos and lures — one brand, every season, from open water to first ice.
Signature Series You Can Trust
Fate Black, Omen Black, Defy Black and the Concept family — proven blanks and reels tournament anglers actually fish.
Ice Fishing Icons
Black Betty, Tickle Stick, Wicked Ice, Descent inline reels and Radioactive Pickle combos — the hardwater lineup that owns the ice.
Bold Design, Zero Apologies
Blackout finishes, green blanks, chrome accents. If you want a rod that disappears into the crowd, you’re at the wrong site.
Real Reviews, Fast Shipping
Every product on this site ships through Amazon — Prime-fast delivery, verified angler reviews and a return process that just works.
13 Fishing — Frequently Asked
Straight answers about our reels, rods and how to shop the 13 Fishing lineup.
The Concept A3 is our power-fishing baitcaster — 22 lb Bulldog drag, aluminum frame and beefed-up gearing for heavy line, big baits and hard-fighting fish. The Concept Z is our zero-bearing engineering statement: instead of traditional ball bearings, it uses composite bushings for near-frictionless casts and long-term corrosion resistance. If you’re throwing heavy jigs, frogs and swimbaits, go A3. If you want the smoothest, longest cast in the lineup, go Z.
For most anglers, the Fate Black or Omen Black is the sweet spot — high-modulus graphite blanks, quality guides and price points that don’t punish you for stepping up from an entry rod. If you want the most premium blank we build in that class, go Fate Black. If you want the best price-to-performance ratio, the Omen Black is the answer.
The Tickle Stick and Black Betty aren’t just popular — they helped redefine modern ice fishing. Our Wicked Ice rods, Descent inline reels and Radioactive Pickle combos are built for real hardwater anglers chasing panfish, walleye and lake trout. If you fish first ice through last ice, the 13 Fishing hardwater lineup is a straight upgrade.
Every “Shop Now” button on this site sends you to the current listing on Amazon, where you’ll see live pricing, real-time stock, verified angler reviews and Prime shipping. We use Amazon as our fulfillment partner so you get a smooth checkout, easy returns and the confidence of a trusted retailer — while still shopping the full official 13 Fishing lineup in one place.
More From the 13 Fishing Lineup
Dig deeper into the products anglers are talking about right now.
13 Fishing Inception Baitcast Reel
Our accessible workhorse baitcaster — the Inception delivers premium features at a price that gets more anglers into the 13 Fishing family.
Explore the Inception →
13 Fishing Defy Black Casting Reel
Stealth looks, dependable performance. The Defy Black is the reel we recommend when you want 13 Fishing quality on a real-world budget.
See the Defy Black →
13 Fishing Wicked Ice Rod
Purpose-built for hardwater. The Wicked Ice rod pairs with our Descent reels and Black Betty jigs for a complete ice fishing system.
View the Wicked Ice →Ready to Fish Different?
Shop the full official 13 Fishing catalog — Concept series baitcasters, Fate and Omen rods, ice combos and the lures that started it all. Live pricing, Prime shipping, angler-verified reviews.