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Privacy Policy

Last Updated: June 2026

At 13 Fishing, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our fishing rods and reels website. We are committed to transparency and complying with applicable privacy laws, including GDPR, CCPA, CPRA, and state-specific privacy regulations.

What Information 13 Fishing Collects When You Browse Our Fishing Gear Site

We collect information in three ways:

Information you provide directly: When you submit a contact form or subscribe to 13 Fishing communications, we collect your name and email address.

Information collected automatically: When you visit our site, we automatically collect device type, browser, operating system, IP address, approximate geographic location, pages visited, time spent on site, and referral source. This data is collected through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates when you make a qualifying purchase through our fishing gear links. We also receive analytics data from Google Analytics about site usage patterns.

How 13 Fishing Uses Your Information for Our Fishing Rods and Reels Content

We use the information we collect to operate and improve our fishing gear site, respond to your inquiries, send communications you have opted into, analyze site traffic and user behavior, comply with legal obligations, maintain security and prevent fraud, and track affiliate referrals for our fishing equipment product coverage.

All data usage supports our mission to provide valuable information about fishing rods, reels, combos, ice fishing gear, and tackle to anglers who visit 13 Fishing.

Cookies and Tracking Technologies on the 13 Fishing Website

13 Fishing uses cookies and similar tracking technologies to enhance your browsing experience and understand how anglers interact with our fishing gear content.

Essential cookies: These are required for basic site functionality, including navigation and access to secure areas of the site.

Analytics cookies: We use Google Analytics to track site usage, including pages visited, session duration, and traffic sources. This data is aggregated and anonymized to help us understand which fishing rod and reel content is most valuable to our visitors.

Advertising cookies: Amazon Associates uses cookies to attribute qualifying purchases to our affiliate links when you buy fishing gear through our product recommendations.

You can manage cookies through your browser settings. Note that disabling certain cookies may affect site functionality and your ability to access some features of the 13 Fishing website.

How 13 Fishing Shares Your Data with Partners

We may share your information with the following parties:

  • Service providers: Companies that help us operate the site, including web hosting services and analytics platforms.
  • Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking data when you purchase fishing rods, reels, or other gear through our links.
  • Law enforcement or government authorities: When required by law, court order, or legal process.
  • Business acquirers: In the event of a merger, acquisition, or sale of 13 Fishing assets, your information may be transferred to the acquiring party.

13 Fishing does not sell your personal information to third parties for their marketing purposes.

Security Measures for Your Fishing Gear Site Data

13 Fishing implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include SSL encryption for data transmission and secure hosting infrastructure.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Privacy Rights When Using the 13 Fishing Site

Rights available to all users:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications from 13 Fishing
  • Request restriction of processing

GDPR Rights (for EU/EEA residents):

  • Right to access, rectification, and erasure of your fishing gear site data
  • Right to restrict processing and data portability
  • Right to object to processing of your information
  • Right to withdraw consent at any time without affecting prior processing
  • Right to lodge a complaint with your local supervisory authority

CCPA/CPRA Rights (for California residents):

  • Know what personal information 13 Fishing collects and how it is used
  • Know whether your personal information is sold or disclosed and to whom
  • Opt out of the sale or sharing of personal information
  • Request deletion of your personal information
  • Request correction of inaccurate information
  • Limit use of sensitive personal information
  • Non-discrimination for exercising your privacy rights

State Privacy Rights (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA):

Residents of Virginia, Colorado, Connecticut, and Utah have rights to access, correction, deletion, data portability, and opt-out of targeted advertising, substantially similar to CCPA rights, subject to state-specific provisions.

How to exercise your rights: To exercise any of these privacy rights regarding your 13 Fishing data, submit a request by email to the address listed in the Contact section below, or use the contact form on this site. We will respond to verified requests within 30–45 days. We may need to verify your identity before processing certain requests.

13 Fishing’s Children’s Privacy Commitment

The 13 Fishing website is not directed to children under the age of 13. We do not knowingly collect personal information from anyone under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information below, and we will promptly delete it in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links from the 13 Fishing Fishing Gear Site

This site contains links to Amazon.com and other third-party websites where you can purchase fishing rods, reels, combos, and tackle. 13 Fishing is not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit.

International Data Transfers for 13 Fishing Users

13 Fishing operates in the United States. If you access our fishing gear site from outside the United States, your information may be transferred to, stored, and processed in the US. We take steps to ensure adequate protections are in place for such transfers, in compliance with applicable international data protection laws.

How Long 13 Fishing Retains Your Fishing Site Data

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Contact form submissions are typically retained for up to 12 months. Analytics data retention is governed by Google’s data retention policies.

Email Communications from 13 Fishing About Fishing Gear

If you subscribe to 13 Fishing communications, you will receive periodic emails about fishing rods and reels content, product updates, and announcements. You may unsubscribe at any time by clicking the unsubscribe link in any email or contacting us directly using the information below.

13 Fishing’s Response to Do Not Track Signals

Some web browsers transmit “Do Not Track” signals. At this time, 13 Fishing does not respond to Do Not Track signals. We continue to collect information as described in this Privacy Policy regardless of browser Do Not Track settings.

Updates to the 13 Fishing Privacy Policy

13 Fishing may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will indicate the effective date of the latest revision at the top of this page. Material changes will be communicated with reasonable notice through email or a prominent site notice. Continued use of the 13 Fishing site after changes are posted constitutes your acceptance of the revised Privacy Policy.

Contact 13 Fishing About Your Privacy Questions

To exercise your privacy rights, ask questions about this Privacy Policy, or contact us regarding your data, reach out to 13 Fishing at:

13 Fishing
472 Market Street, Suite 210
San Francisco, CA 94111
United States
Email: hello@13fishingbrand.com

California Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information about personal information 13 Fishing has shared with third parties for their direct marketing purposes. To make such a request, contact us at the address above.

Consent to This Privacy Policy

By using the 13 Fishing website, you consent to the collection and use of your information as described in this Privacy Policy. If you do not agree with these terms, please do not use this site.

13 Fishing

13 Fishing designs innovative fishing rods, reels, and tackle engineered for performance. From tournament-grade baitcasters to ice fishing gear, we build products that help anglers fish harder and land more. Our commitment: precision engineering, cutting-edge design, and gear that performs when it matters most.

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hello@13fishingbrand.com

472 Market Street, Suite 210
San Francisco, CA 94111
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