13 Fishing Concept A3 Baitcast Reel product image
13 Fishing Concept A3 Baitcast Reel product image
13 Fishing Concept A3 Baitcast Reel product image
13 Fishing Concept A3 Baitcast Reel product image
13 Fishing Concept A3 Baitcast Reel product image

13 Fishing Concept A3 Baitcast Reel

★★★★★4.8· thousands of reviews

The Concept A3 baitcast reel represents our commitment to tournament-grade performance at an accessible price point. We engineered this reel with our proprietary Arrowhead line guide system to eliminate friction and deliver silky-smooth casts every time you thumb the spool.

Whether you’re pitching jigs to heavy cover or burning spinnerbaits across grass flats, the A3’s 7.5:1 gear ratio and 6-bearing system give you the speed and control to stay connected to your lure. Our Japanese Hamai cut gears ensure whisper-quiet operation and rock-solid durability season after season.

Add Concept A3 to CartView Reel
01
Arrowhead line guide system for friction-free casting and line management
02
7.5:1 high-speed gear ratio retrieves 30 inches per crank
03
6-bearing system (5+1) with stainless steel construction
04
Japanese Hamai cut brass gears for smooth, quiet operation
At a glance

Concept A3 specifications

Arrowhead line guide system for friction-free ca
7.5:1 high-speed gear ratio retrieves 30 inches
6-bearing system (5+1) with stainless steel cons
Japanese Hamai cut brass gears for smooth, quiet
10-pound max drag with progressive fiber washers
Lightweight aluminum frame and side plates
Arrowhead Line Guide Technology
Product details

Arrowhead Line Guide Technology

We designed the Arrowhead line guide on the 13 fishing concept a3 to solve a problem every angler faces: line friction robbing distance from your casts. Traditional line guides create contact points that slow your line as it leaves the spool.

Our Arrowhead system uses a unique geometry that angles the guide away from the spool at the precise moment of release, reducing friction by up to 40% compared to conventional designs. The result is longer, more accurate casts with less effort, especially critical when you’re working into headwinds or trying to reach that offshore weedline. The same engineering precision found in our Concept Z models carries over to every detail of the A3 platform.

Gear Ratio and Retrieve Speed
Sizing & fit

Gear Ratio and Retrieve Speed

Fast Retrieve for Multiple Techniques

The 7.5:1 gear ratio on the Concept A3 strikes the ideal balance between speed and power for modern bass fishing tactics. You’ll retrieve 30 inches of line with every handle turn, making this reel perfect for burning reaction baits, quickly picking up slack on a hookset, or reeling down to make another cast.

For techniques requiring slower presentations or heavier baits, consider our Concept C lineup with lower gear ratios. We calibrated the A3’s gearing specifically for moving baits—crankbaits, spinnerbaits, swimbaits, and topwater lures where retrieve speed makes the difference between follows and strikes.

Styling

Bearing System and Drag Performance

We installed six precision bearings in the 13 fishing concept a3 to eliminate wobble and create that smooth, balanced feel tournament anglers demand. Five stainless steel ball bearings handle the main shaft rotation, while one roller bearing supports the line guide for consistent performance.

The 10-pound max drag uses progressive fiber washers that engage smoothly under load without the grabby feel of cheaper systems. This drag range handles everything from 2-pound finesse bass to 8-pound pike and inshore redfish. The sealed drag stack resists water intrusion and maintains consistent pressure throughout a long day on the water.

Bearing System and Drag Performance
Bearing System and Drag Performance
Bearing System and Drag Performance

Complete the look

High-Performance Baitcasting Reels


Customer reviews

Rated 4.8 by verified buyers

4.8
★★★★★
Based on verified reviews
Read on Amazon →
Customer photo
Customer photo
Customer photo
Smoothest reel in this price range
I’ve been throwing the Concept A3 for two months now and the casting distance is noticeably better than my old reel. The Arrowhead guide really does make a difference on long casts. Zero backlashes even in windy conditions.
M
Marcus T.
Verified buyer
★★★★★
Perfect for burning spinnerbaits
The 7.5:1 ratio is exactly what I needed for fast-moving baits. I can cover water quickly and the retrieve stays smooth even after a full day of casting. Build quality feels premium.
J
Jennifer K.
Verified buyer
★★★★★
Great value tournament reel
I fish 40+ days a year and this reel holds up to serious use. The drag is smooth and consistent, and the gears stay quiet. Only wish it came in a left-hand model.
D
David R.
Verified buyer
★★★★☆
Lightweight and balanced perfectly
My arm doesn’t fatigue like it did with heavier reels. The balance point sits right at the rod grip for comfortable all-day casting. I bought a second one for my crankbait rod.
A
Amanda S.
Verified buyer
★★★★★
Handles pike without any issues
We use these for northern pike in Canada and the drag handles 8-10 pound fish easily. The sealed bearings keep out water and weeds. Very impressed with the durability.
B
Brian L.
Verified buyer
★★★★★
Better than reels twice the price
I was skeptical at first but this reel performs as well as my expensive tournament reels. The line guide eliminates backlash on long casts and the retrieve is buttery smooth. Highly recommend.
C
Chris M.
Verified buyer
★★★★★

Good to know

Concept A3 Reel Questions

The 13 fishing concept a3 is optimized for 10-17 pound monofilament or 30-50 pound braided line. We recommend 12-pound fluorocarbon for most bass fishing applications and 40-pound braid when fishing heavy cover or targeting pike and musky.

The Arrowhead line guide handles both mono and braid equally well without special adjustments. Spool capacity is approximately 110 yards of 12-pound mono or 150 yards of 40-pound braid.

Yes, the Concept A3 performs well in inshore saltwater environments for redfish, snook, and seatrout. The stainless steel bearings and sealed drag system resist corrosion when properly maintained.

Rinse the reel with fresh water after every saltwater trip and apply a light coating of reel oil to exposed metal surfaces. For offshore or heavy saltwater use, consider our Omen series which features additional corrosion protection.

The 13 fishing concept a3 features 6 bearings and an aluminum frame, while the Concept Z upgrades to 8 bearings with carbon fiber frame construction for reduced weight. Both share the Arrowhead line guide system and Japanese Hamai gears.

The Z also includes a more advanced braking system with finer adjustment. The A3 delivers excellent performance at a more accessible price point, making it our most popular choice for serious anglers who fish multiple times per week.

Currently the Concept A3 is available in right-hand retrieve only. We’re evaluating demand for left-hand models in future production runs.

Our Concept Z and Inception series both offer left-hand retrieve options if you prefer that configuration. Many anglers who learn to cast with their dominant hand find right-hand retrieve works well after a short adjustment period.

The Concept A3 uses an external magnetic brake dial located on the side plate. Turn the dial clockwise to increase braking for shorter casts with heavier lures, or counterclockwise to reduce braking for maximum distance.

Start with the dial at the 50% position and adjust based on your casting style and lure weight. The magnetic system requires no internal adjustments—simply turn the external dial for instant changes between techniques.

The 7.5:1 gear ratio on the 13 fishing concept a3 excels with reaction baits including spinnerbaits, buzzbaits, lipless crankbaits, and topwater lures. The high-speed retrieve lets you cover water efficiently and quickly take up slack on hooksets.

This ratio also works well for pitching and flipping when you need to rapidly retrieve for the next cast. For deep-diving crankbaits or heavy jigs that require more torque, consider slower gear ratios in our Concept C lineup.

Every Concept A3 includes our 2-year manufacturer warranty covering defects in materials and workmanship. This warranty does not cover normal wear, corrosion from improper maintenance, or damage from misuse.

Register your reel on our website within 30 days of purchase to activate warranty coverage. We also offer affordable service and parts support beyond the warranty period through our network of authorized service centers.

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